Kim Kardashian-West launches SKIMS face masks for new coronavirus range on Instagram | Celebrity News | Showbiz & TV
Kim Kardashian-West, 39, took to Instagram and announced her new SKIMS face mask range following the coronavirus pandemic. However it wasn’t long before the Keeping Up With The Kardashian star told fans that the fashion item was no longer available after she sold out.
Taking to Instagram, the reality star wrote in view of her 170 million followers: “@SKIMS Seamless Face Masks are here in 5 shades of Nudes at SKIMS.COM. Buy 4 for $25 now and enjoy free shipping on domestic orders, while supplies last.” (sic)
The TV star also took to Twitter and shared her new fashion line exclusive.
However, the reality star’s new venture left some fans divided over Kim selling face masks during the pandemic.
One person tweeted: “Disgusting. She should donate them. We have had people donate to our hospital who are living paycheck to paycheck.”
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In March, the reality star also announced SKIMS would be donating $1million (£826,000) to families affected by COVID-19.
In a statement, Kim said: “To support mothers and children in need during this time, SKIMS is committed to donating $1M to families affected by COVID-19.
“On Monday, we’re restocking the collection we first launched with, and in doing so, are able to help bring relief to those affected by this pandemic.”
She continued: “I am so grateful to all of you who have supported SKIMS since we first started six months ago. It’s been a dream of mine for so long, and has only been possible because of your love for what we do.
“Our six-month anniversary has fallen in the middle of a global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”
The Keeping Up With The Kardashians star took to Twitter just hours after launching her product and informed fans the product was sold out.
In view of her 64 million followers, Kim wrote: “Unfortunately our @skims face masks have sold out today but we’re working with our local partner in LA to produce more as quickly as possible.
“The next batch will be available next week – please sign up to receive more details coming soon, and thank you for your support.”